Woman wearing Bose QuietComfort Ultra Headphones (2nd Gen).

NEW

The new height of listening

Meet QuietComfort Ultra Headphones (2nd Gen). The best sound, quiet, and look in the lineup.

Man wearing Bose QuietComfort Ultra Earbuds (2nd Gen) outside.

NEW

The next gen. Here now.

Get the best listening experience. QuietComfort Ultra Earbuds (2nd Gen).

Bose SoundLink Micro Portable Speaker (2nd Gen) on the handlebar of a bicycle.

NEW

Personal. Pocketable. Powerful.

Back, and more portable than ever. New SoundLink Micro Portable Speaker (2nd Gen).

Bose Ultra Open Earbuds, QuietComfort Ultra Headphones (2nd Gen), and QuietComfort Ultra Earbuds (2nd Gen) in Midnight Violet.

NEW COLOR DROP

Mystical Midnight Violet

A limited-edition shade inspired by the illuminating night sky, and a heightened natural world.

Woman wearing Bose Ultra Open Earbuds and another woman wearing QuietComfort Ultra Headphones, both in Driftwood Sand.

NEW COLOR DROP

A shade bettered by time

Tap into the timeless tranquility of limited-edition Driftwood Sand.

Woman wearing Bose QuietComfort Ultra Headphones (2nd Gen) while dancing in her living room.

Music deserves Bose

Watch the film. Shop the featured products.

Man driving an automobile with Bose speakers

Bose Automotive

True believers in the power of sound

Why buy from Bose

Sound is Power

Looks good. Sounds amazing. Your life, your soundtrack, your Bose.

Important recall notice regarding certain Acoustimass, Lifestyle, and Companion system bass modules manufactured prior to April 1, 2006.